An Post – Mobile Journey Dashboard

an post

An Post – Mobile Journey Dashboard

OKR Summary

Quick Top-Up

SSO Registration

SSO Login

Traffic Overview

OKR

Current Performance

Trend

+12pp SSO Registration completion rate
(43% → 55%)

Success %

43%

Baseline — not live

+6pp SSO Login completion rate
(69% → 75%)

Success %

69%

Baseline — not live

+25pp Quick Top-Up conversion rate
(~60% → 85%)

Success %

~60%

Baseline — not live

Phone validation error rate <10%
(~55% → <10%)

Error %

~55%

↑ High — baseline

€18/€20 top-up share
(19% → 30%)

High-value share

19%

Baseline — not live

topup_start

—

Sessions

Conversion rate

—%

Target: 85%

payment_complete

—

Successful top-ups

Error rate

—%

Target: <10%

€18 + €20 share

—%

Target: 30%

Guest User — Top-Up Funnel

Landing_Page

—

sessions

Success %

—%

conversion

Bounce rate

—%

no phone entered

Page Load

—

quick_topup_start

Step % —%

Phone Number Valid

—

quick_topup_phone_valid

Step % —%

Amount Selected

—

quick_topup_amount_select

Step % —%

CTA Click

—

cta (Top up by €X)

Step % —%

Payment Complete

—

quick_topup_payment_result

Logged In — Top-Up Funnel

Landing_Page

—

sessions

Success %

—%

conversion

Bounce rate

—%

pre-populated

Page Load (pre-populated)

—

quick_topup_start

Step % —%

Amount Selected

—

quick_topup_amount_select

Step % —%

CTA Click

—

cta (Top up by €X)

Step % —%

Payment Complete

—

quick_topup_payment_result

Top-up amount distribution (amount_value)

Validation errors by type (form_error)

Error type	Count	% of starts
invalid_format	—	—%
invalid_length	—	—%
empty_field	—	—%
Total	—	—%

KR2 target: error rate <10%
Auto-format field (new design) removes +353/08x errors

signup_start

—

Registration attempts

OTP completed

—

mobile_signup_otp

Selfcare registered

—

Registration complete

Registration rate

—%

Target: 55% (KR1)

Bounce rate

—%

Left at entry

SSO Registration — All Scenarios

Filter by entry_point to compare scenarios

Entry Point Click

—

promo_panel / secondary_nav / primary_nav / quick_access

Step %—%

Signup Start

—

mobile_signup_start

Step %—%

Phone Input

—

mobile_sign_in_modal

Step %—%

OTP Verified

—

mobile_signup_otp

Step %—%

MyAccount Created

—

Account creation confirmed

Step %—%

Mobile Selfcare Registered

—

Registration complete

By entry point

Entry point	Starts	Reg %
MyAccount Overview	—	—%
Secondary Nav	—	—%
Primary Nav	—	—%
Mobile Category	—	—%

By scenario

Scenario	Volume	Reg %
S1 — No MyAccount	—	—%
S2 — MyAccount, not reg'd	—	—%
S3 — Reg'd, not logged in	—	—%
S4 — Fully logged in	—	—%

Form errors (form_error)

Error type	Count
Phone format	—
Phone length	—
Other	—

Login attempts

—

mobile_sign_in_modal

Login complete

—

Authenticated

Selfcare accessed

—

Digitalk portal

Login rate (KR2)

—%

Target: 75%

SSO adoption (KR3)

—%

Target: 12–14%

SSO Login Funnel

Entry Point

—

Secondary Nav / Mobile Account Login

Step %—%

Login Modal Opened

—

mobile_sign_in_modal

Step %—%

Login Submitted

—

cta click

Step %—%

Login Complete

—

Authenticated via SSO

Step %—%

Selfcare Accessed

—

Digitalk portal reached

By entry point

Entry point	Attempts	Login %
Secondary Nav	—	—%
Mobile Account Login	—	—%
Other	—	—%

Login rate trend vs target

sessions

—

—%

users

—

—%

views

—

—%

Engagement rate

—%

—%

Views per session

—

—%

Sessions

Engagement rate

Device split

mobile (~80%)

desktop (~18%)

tablet (~2%)

Channel split

Direct

Organic Search

Referral

Paid Search

Sessions by Channel

	channel_group	sessions ▾	% Δ
1.	Direct	—	—%
2.	Organic Search	—	—%
3.	Referral	—	—%
4.	Email	—	—%
5.	Paid Search	—	—%
6.	Other	—	—%

Referral sources

	source	sessions ▾	% Δ
1.	(direct)	—	—%
2.	google	—	—%
3.	anpost.com	—	—%
4.	bing	—	—%
5.	app	—	—%