OKR Summary — Mobile Journey
+12pp SSO Registration completion rate
(43% → 55%)
Success %
43%
Baseline — events not live
+6pp SSO Login completion rate
(69% → 75%)
Success %
69%
Baseline — events not live
+25pp Quick Top-Up conversion rate
(61% → 85%)
Success %
61%
Baseline — events not live
Phone validation error rate <10%
(54% → <10%)
Error %
54%
↑ High — baseline
€18/€20 top-up share
(19% → 30%)
High-value share
19%
Baseline — events not live
Quick Top-Up – Funnel
topup_start
8,523
Sessions
Conversion rate
61%
Target: 85%
payment_complete
5,199
Successful top-ups
Error rate
54%
Target: <10%
€18 + €20 share
19%
Target: 30%
Guest User — Top-Up Funnel
Page Loads
5,218
sessions
Bounce rate
36%
no phone entered
Page Load
5,218
quick_topup_start
Phone Number Valid
3,340
quick_topup_phone_valid
Amount Selected
3,039
quick_topup_amount_select
CTA Click
2,735
cta (Top up by €X)
Payment Complete
2,544
quick_topup_payment_result
Logged In — Top-Up Funnel
Page Loads
3,305
sessions
Bounce rate
6%
pre-populated
Page Load (pre-populated)
3,305
quick_topup_start
Amount Selected
3,107
quick_topup_amount_select
CTA Click
2,827
cta (Top up by €X)
Payment Complete
2,686
quick_topup_payment_result
Quick Top-Up – Value Mix & Errors
Top-up amount distribution (amount_value)
Validation errors by type (form_error)
| Error type | Count | % of starts |
|---|
| invalid_format | 1,245 | 14.6% |
| invalid_length | 877 | 10.3% |
| empty_field | 541 | 6.3% |
| Total | 2,663 | 54% |
KR4 target: error rate <10%
Auto-format field (new design) removes +353/08x errors
SSO Registration – Funnel
signup_start
3,241
Registration attempts
OTP completed
2,079
mobile_signup_otp
Selfcare registered
1,393
Registration complete
Registration rate
43%
Target: 55% (KR1)
Bounce rate
17%
Left at entry
SSO Registration — All Scenarios
Filter by entry_point to compare scenarios
Entry Point Click
3,890
promo_panel / secondary_nav / primary_nav / quick_access
Signup Start
3,241
mobile_signup_start
Phone Input
2,335
mobile_sign_in_modal
OTP Verified
2,079
mobile_signup_otp
MyAccount Created
1,809
Account creation confirmed
Mobile Selfcare Registered
1,393
Registration complete
By entry point
| Entry point | Starts | Reg % |
|---|
| MyAccount Overview | 1,850 | 45% |
| Secondary Nav | 723 | 41% |
| Primary Nav | 451 | 38% |
| Mobile Category | 217 | 44% |
By scenario
| Scenario | Volume | Reg % |
|---|
| S1 — No MyAccount | 1,620 | 50% |
| S2 — MyAccount, not reg'd | 810 | 40% |
| S3 — Reg'd, not logged in | 568 | 35% |
| S4 — Fully logged in | 243 | 30% |
Form errors (form_error)
| Error type | Count |
|---|
| Phone format | 312 |
| Phone length | 189 |
| Other | 87 |
Mobile Journey – Traffic Overview
sessions
44,712
↓ 4% vs prev period
users
31,840
↓ 3% vs prev period
views
118,433
↓ 6% vs prev period
Engagement rate
63%
↑ 2% vs prev period
Views per session
2.6
↓ 2% vs prev period
Sessions (last 7 days vs prev 7 days)
Engagement rate (last 7 days vs prev 7 days)
Sessions by Channel
| channel_group | sessions ▾ | % Δ |
|---|
| 1. | Direct | 22,180 | -5% |
| 2. | Organic Search | 10,450 | -3% |
| 3. | Referral | 5,820 | 0% |
| 4. | Email | 3,190 | -4% |
| 5. | Paid Search | 2,100 | +3% |
| 6. | Other | 972 | +8% |
Referral sources
| source | sessions ▾ | % Δ |
|---|
| 1. | (direct) | 22,180 | -5% |
| 2. | google | 8,910 | -3% |
| 3. | anpost.com | 5,820 | 0% |
| 4. | bing | 1,540 | -7% |
| 5. | app | 1,092 | +14% |